Automated feedback and NPS tracking
Customer insights after every interaction.
After every customer interaction, Custilo sends your customer a short email requesting their feedback. You can track the results over time, per location, team or product.
14 day free trial, up to 100 emails, no credit card required.
NPS, last 30 days
+36
- Promoters
- 57%(78)
- Passives
- 22%(31)
- Detractors
- 21%(29)
NPS and volume
- NPS per week
- Responses per week
Example data
Built for businesses with recurring customer interactions
Retailers
Rate each purchase, per store
Hotels
Rate each stay, per location
Restaurants
Rate each visit, per venue
Clinics
Rate each appointment, per practice
Installers and trades
Rate each job, per team
Service companies
Rate each assignment, per consultant
How it works
From customer interaction to insight, in three steps
- 1
Add your customer interactions
Enter interactions manually, upload a CSV or Excel file, or connect your software through our API (Business and Pro). We can help you set up the connection.
- 2
Send the survey
Your customer receives a short email in their own language and rates you easily. The follow up question depends on the score. Everything is customizable per email campaign.
- 3
Receive your insights
Your dashboard shows your NPS per location, team or product. Common feedback from customers, positive and negative. You can set up alerts to quickly check on negative reviews.
Insights
See where it goes wrong, and why
Add any info to your customer interactions, such as location, salesperson or product line, and filter or compare your NPS with it. Analyze the common positive and negative feedback per group.
NPS by location
| Ghent | +52 | 64 responses |
| Antwerp | +38 | 81 responses |
| Leuven | +12 | 33 responses |
Latest responses
- 10/10 · PromoterAntwerp
Sofie D.
“Friendly staff and everything was ready early.”
- 8/10 · PassiveGhent
Marc V.
- 3/10 · DetractorGhent
Jan J.
“My order arrived two days late.”
Top insights
Common customer feedback, as a share of the answers in each group.
Detractors (0 to 6)
- Long waiting time39% (7)
- Unclear communication22% (4)
- Staff attitude17% (3)
14 of 18 reviews selected a quick feedback
Passives (7 to 8)
- Friendly staff38% (12)
- Waiting time25% (8)
- Fast turnaround19% (6)
22 of 32 reviews selected a quick feedback
Promoters (9 to 10)
- Friendly staff42% (31)
- Fast turnaround32% (24)
- Good value for money23% (17)
51 of 74 reviews selected a quick feedback
Example data
Check out the full productBuilt so customers actually answer
One click, directly in the email
Customers pick a score from 0 to 10 in the email itself. No login, no survey link, no long form. Less effort means more customers click.
A follow up that fits their score
Unhappy, neutral and happy customers each get a different follow up question, with quick indicators for feedback. You can change the question and the quick feedback options per campaign.
Results per location, team or product
Add any info to your customer interactions, such as location, salesperson or product line. Then filter and compare your NPS in the dashboard.
Your branding, their language
The email carries your branding, is fully customizable and is sent in your customer's language.
No survey fatigue
Customers are never asked twice within your cooldown period (30 days by default, adjustable in your settings). Every email has an unsubscribe link.
Start without a developer
Enter customers manually or upload a CSV or Excel file and you are live immediately. Connect your software through our API when you are ready for full automation.
Frequently asked questions
Will a repeat customer receive emails all the time?
No. By default a customer is never asked twice within 30 days. You can change or turn off this cooldown period in your settings.
Is my customers' data safe?
Yes. Your data is stored in the EU (Ireland) and kept strictly separate from every other business on Custilo. No other business can see your customers or customer feedback. Contact us if you need separate storage in another region.
Which languages do you support?
Dutch, French and English. A single campaign sends each customer the right language automatically, as indicated by your customer import.
Do I need technical knowledge to start?
No. You can add customers by hand or upload a CSV or Excel file. If you want a fully automatic flow, we can help you with the setup and connection to your business software.
What happens when the free trial ends?
If you are happy with our product and want to go live with your customers, you can choose one of our paid plans, starting at €49 per month. Otherwise, sending stops and your data stays available. A workspace without a subscription that has been unused for 12 months may be deleted, after 30 days' notice by email. No credit card is needed for the trial, so no money will be charged.
How much does Custilo cost?
Plans start at €49 per month and include a fixed number of emails. If you need more emails, you can enable overage. See the pricing page for details.
Try us out for free with your own customers
14 day free trial, up to 100 emails, no credit card required. Plans from €49 per month.